Sonja-Leicester-The-Travel-Trainer-2023

The Travel Trainer

Be You. Brand Brilliantly. Attract Abundantly.

Helping home-based travel agents define their brand, attract clients they love, and make marketing feel simple again.

You know travel. You love it! You live and breathe it.

But marketing? That’s a different story.

Between client calls, content creation, and constant change, it’s easy to feel like you’re doing everything, yet not getting anywhere.

A brilliant brand changes that.

It speaks for you.
It builds trust.
It attracts the clients who truly get you.

That’s why I created the Branding Blueprint program, a simple, proven process that helps you find your focus, communicate with confidence, and grow a business that feels aligned, effortless, and unmistakably you.

Hi I’m Sonja

Founder of The Travel Trainer and your guide to building a brand that feels like you, and works for you.

After three decades in the travel industry, I’ve seen what really separates thriving travel agents from those who struggle to be seen. It’s not luck or louder marketing,  it’s clarity, confidence, and connection.

That’s what I help you create through the Branding Blueprint program.

  • Define a travel brand that’s as unique and personal as your journey.

  • Attract clients who love how you work, and can’t wait to book with you again.

  • Simplify your marketing so it flows easily and gives you back your time.

My clients often tell me they’ve reclaimed their spark, feeling re-energised, confident, and finally in control of their business.

When your brand does the talking, you get to do more of what you love: designing unforgettable trips, connecting with dream clients, and building a lifestyle that feels as good as it looks.

You deserve a travel business that lights you up and supports your dream lifestyle.

Let’s make it happen together.

  • Sonja talking
  • Sonja Leicester the Travel Trainer

Watch the full 3 minute video HERE

Professional in a travel agency

Branding Blueprint

Our Branding Blueprint for travel agents, gives you the clarity, confidence and strategy to build a brand that feels like you, attracts the clients you want and makes marketing simple. So you can spend more time doing what lights you up.

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Travel Agent Resources

Welcome to your hub for travel agent resources designed to save you time, simplify your marketing and help you attract clients you love. Every tool here is instantly downloadable and yours to keep!

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Travel Training Directory

Access specialist travel training programs, productivity tools, free webinars, podcasts, publications, memberships, discounts on personal travel and insurance, employment opportunities and so much more.

All in one portal.