About Sonja Leicester

Your Guide to a Brand-That-Works

Hi, I’m Sonja Leicester, the founder of The Travel Trainer, and your go-to mentor if you’re ready to transform your travel business into something truly aligned, profitable and joyful.

With over 30 years in the travel industry, I’ve seen first-hand what sets successful travel agents apart from the “same old” crowd: it’s not louder marketing or more marketing. It’s clarity, confidence, and connection.

And that’s exactly what I’m here to help you build.

Why I Do What I Do

You know travel. You live and breathe it. But marketing the business? That may be the stumbling block. Between client calls, content creation, changing supplier deals and the endless to-do list, it’s easy to feel like you’re doing everything yet not getting anywhere.

That’s where your brand can become the game-changer. A brand that:

• Speaks for you

• Builds trust

• Attracts the people you love working with

What You’ll Get

A brand that’s aligned with you, not someone else’s template or AI’s version of you!!!

• A consistent stream of ideal clients who “get” you and are excited to book.

• Marketing that feels doable (not dreadful) and gives you back your time.

• A travel business that supports your purpose, your passion and your lifestyle.

Let’s Make It Happen

You deserve a travel business that lights you up and supports your dream lifestyle. If you’re ready to stop blending in and start standing out, let’s do this together.

Explore the 3-Step Branding Blueprint here, or drop me a line here and let’s chat about how we can make your vision real.

cheers Sonja
Founder, The Travel Trainer

P.S. Ready for more support and inspiration? Come say hello on LinkedIn or join me on YouTube where I share tips, stories and behind-the-scenes insights.