Welcome!
If you are a travel agent ready to elevate your brand, attract dream clients, and build a business you love, you’re in the right place!
Whether you’re looking to reignite your passion for your travel business, or reclaim valuable time, Sonja’s proven, actionable, and enjoyable approach to branding ensures you’ll see immediate results that stick.
Why Work with Sonja?
Sonja helps travel agents like you define their unique brand, identify their niche market, and implement simplified marketing strategies that make their business both joyful and profitable.
Her 3-Step Branding Blueprint is designed to help travel agents personalise their approach, leverage AI, and maximise their impact.
About Sonja – The Travel Trainer
With 30 years of experience in the travel industry, Sonja Leicester is the go-to expert for travel agents who want to uncover a travel brand they love, save time with their marketing, and consistently attract ideal clients. Through her 3-Step Branding Blueprint program, Sonja guides you on a transformative journey to define a travel agency brand that’s as unique as you are and helps you build a business that supports the lifestyle of your dreams.
Sonja’s Proven 3-Step Branding Blueprint will help you:
1. Define your authentic travel brand identity
2. Attract your ideal niche market
3. Simplify your client-centered marketing efforts
Our Client Success Stories
Our clients are excited about how they’ve reclaimed their time and rediscovered their passion for their travel businesses! This newfound freedom allows them to focus on what they absolutely love – while effortlessly attracting their ideal travel clients and watching their businesses grow with ease.
What Others Are Saying
Here you’ll find reviews, character references, and testimonials from those who have worked with Sonja and experienced the powerful transformation that comes with The Travel Trainer’s programs. Read first-hand how travel agency owners, managers, and advisors have enhanced their skills, boosted their confidence, and transformed their businesses.
